In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world.
This course is part of the Effective Communication in the Globalised Workplace Specialization
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Effective Communication in the Globalised Workplace SpecializationNational University of SingaporeAbout this Course
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Course 3 of 5 in the
Beginner Level
Approx. 9 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 5 in the
Beginner Level
Approx. 9 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Offered by
National University of Singapore
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
Syllabus - What you will learn from this course
4 hours to complete
Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
4 hours to complete
8 videos (Total 57 min), 1 reading, 5 quizzes
2 hours to complete
Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
2 hours to complete
6 videos (Total 49 min), 3 readings, 1 quiz
3 hours to complete
Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.
3 hours to complete
4 videos (Total 41 min), 1 reading, 3 quizzes
Reviews
- 5 stars69.56%
- 4 stars21.34%
- 3 stars5.92%
- 2 stars1.97%
- 1 star1.18%
TOP REVIEWS FROM ENGAGING IN PERSUASIVE AND CREDIBLE COMMUNICATION
by RRSep 14, 2020
Very useful to delvelop your leadership skills by persuasive communication to your subordinates
by QFJun 29, 2021
Excellent course . I did learn a lot from this communication course. NUS has a structure way of teaching and it is easy to understand .
by ERAug 30, 2020
Knowledgeable instructor, and lots of useful examples. This course will help you identify WHAT to write to be seen as credible and persuasive. Highly recommended!
by GMOct 18, 2020
This was a very interesting course. I learn a lot about persuasive writing and communication. I feel confident that I can write myself a cover letter, as well as a biography.
About the Effective Communication in the Globalised Workplace Specialization
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.
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