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Learner Reviews & Feedback for Sales & Marketing Alignment by Fundação Instituto de Administração

4.7
stars
64 ratings

About the Course

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach....

Top reviews

AO

Jun 28, 2020

One of the best course on Sales and Marketing on coursera. The best part is the peer assignment which will help you in knowing different perspectives from candidates across the world.

AI

May 10, 2020

i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.

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