In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
About this Course
Skills you will gain
Dr. John M. Beckem IIAssociate Professor of Finance and Management Studies
The State University of New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
- 5 stars61.58%
- 4 stars23.16%
- 3 stars11.29%
- 2 stars1.69%
- 1 star2.25%
TOP REVIEWS FROM STRATEGIC SELF-MARKETING AND PERSONAL BRANDING
very informative and easy to follow, lots of new techniques that should help me on my way.
It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
The course was very thorough and profoundly impactful.
About the Career Self-Management Training and Certification Specialization
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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