Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
About this Course
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TOP REVIEWS FROM SOCIAL MEDIA ADVERTISING
Excellent Course! So, knowledgably, strategically sound, practical, and efficiently applicable. Thank you Professor for everything, thanks to Coursera and University of Colorado Boulder.
Useful for beginners and even experienced users could find some interesting things :)
Great content. Lectures provide a good overview of Social Media Advertising with clear examples that illustrate the concepts.
A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.
About the Digital Advertising Strategy Specialization
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