Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
This course is part of the Foundations of Marketing Analytics Specialization
Offered By
Foundations of Marketing Analytics SpecializationEmory UniversityAbout this Course
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Syllabus - What you will learn from this course
Basics of Social Media Listening
Opinion Science and Dynamics
Crimson Hexagon Walkthrough
Applying Analytics to Social Media Activity
Reviews
- 5 stars54.83%
- 4 stars25.80%
- 3 stars12.90%
- 2 stars2.15%
- 1 star4.30%
TOP REVIEWS FROM INTRODUCTION TO SOCIAL MEDIA ANALYTICS
Very useful tools presented, great explanations and perfect walk through with Excel.
Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good
It is really helpful to understand the current business scenario of digital media.
very good and in depth course. also enjoyed the peer graded review
About the Foundations of Marketing Analytics Specialization
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