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Learner Reviews & Feedback for Strategic Innovation: Building and Sustaining Innovative Organizations by University of Illinois at Urbana-Champaign

1,085 ratings

About the Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jan 10, 2020

An excellent course.

I am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.

Thanks to all the team


Nov 4, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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