Chevron Left
Back to Strategic Innovation: Building and Sustaining Innovative Organizations

Learner Reviews & Feedback for Strategic Innovation: Building and Sustaining Innovative Organizations by University of Illinois at Urbana-Champaign

1,085 ratings

About the Course

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jan 10, 2020

An excellent course.

I am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.

Thanks to all the team


Nov 4, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

Filter by:

151 - 175 of 238 Reviews for Strategic Innovation: Building and Sustaining Innovative Organizations

By Efeoghene E

Apr 28, 2022


Jun 9, 2020

By Muthukumar S

Feb 25, 2019

By Per E O

Jan 4, 2021


Dec 6, 2020

By Sandeep K

Apr 6, 2019


May 9, 2021

By Shreeram G K

May 9, 2020

By Manuel M

May 11, 2018

By Luis A R F

Jul 25, 2020

By Shashank M

Apr 16, 2020

By Dana G

Apr 13, 2021

By Noor u S

Jun 28, 2020

By Mustafa A H

Apr 9, 2019

By Hani A

Oct 4, 2018

By Sean L J J

Mar 2, 2021

By Melbourne N

Aug 4, 2020

By Mariela A A

Apr 26, 2021

By Gonzalo J R S

Apr 15, 2021

By Gustavo V U

Aug 1, 2020

By Chris L

May 20, 2017


Oct 29, 2021

By Momoh-Onimisi E

May 10, 2021


Feb 3, 2021

By Dany J A

Jan 19, 2021