In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
This course is part of the Strategic Leadership and Management Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Course Orientation
Module 1: Leading Strategically
Module 2: External Analysis
Module 3: Internal Analysis and Competitive Advantage
Module 4: Strategic Positioning and Strategic Renewal
Reviews
- 5 stars82.54%
- 4 stars14.77%
- 3 stars1.79%
- 2 stars0.55%
- 1 star0.33%
TOP REVIEWS FROM BUSINESS STRATEGY
Great course. Best conductor so far in the specialization. Lecture, materials, evaluations are all where and how they are suppose to be. Kuddos Professor Deepak Somaya!!
Very informative and used excellent examples to clarify concepts. I have a Doctoral degree but needed marketing for a new venue, this did the trick. Professor Deepak is excellent as well.
A very cohesive course with a set of comprehensive and concise modules, which are very convenient and easy to understand for people that are new to business models.
Thank you.
The topics presented in this course were very interesting, however some of the content needs to be updated. For example, Uber now has UberEats, which I don't believe was reflected in the course.
About the Strategic Leadership and Management Specialization

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