This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment.
This course is part of the Global Challenges in Business Specialization
About this Course
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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- 5 stars70.49%
- 4 stars10.65%
- 3 stars3.27%
- 2 stars4.91%
- 1 star10.65%
TOP REVIEWS FROM SUSTAINABLE BUSINESS ENTERPRISES
It was one of the best courses I have ever taken and I learned a lot.
I have learnt so much!
I have a better understanding of building and managing a sustainable business.
This course encouraged me to learn further about sustainable marketing . The course is well planned and I have enjoyed learning .
Prof. Viswanathan did a great job teaching this class and it was a fantastic follow-up to the first course, Sustainable Innovation in Subsistence Marketplaces.
About the Global Challenges in Business Specialization
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