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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.5
stars
178 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

HP

Jun 7, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

YG

Apr 9, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

Filter by:

26 - 50 of 52 Reviews for Artificial Intelligence in Marketing

By Tomas P

•

Mar 18, 2024

Muy buen curso para principiantes e iniciar en el mundo de la AI

By nilce v v l

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Jan 14, 2024

I loved it, it helped me to have more clarity in some concepts.

By Ambrish s

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Jul 16, 2023

great learning experience with professor Rajkumar

By yepin S

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Feb 17, 2023

A valuable course for marketing data scientists.

By Gadaa F

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Apr 14, 2022

it was a very interesting class!

thank you

By Zhang W

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Dec 19, 2021

clear concepts and operational procedures

By Finn O

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May 2, 2023

Very insightful, learnt a lot.

By Mathis M

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Jan 31, 2021

Interesting and well teached!

By Amir Z

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Mar 17, 2021

Brilliant and enjoyable.

By Laura

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Jul 21, 2023

Very insightful course.

By Mugabo M

•

Nov 8, 2021

It is really helpful

By Punam C

•

Sep 22, 2023

great experience.

By Cleberson M A

•

Feb 13, 2024

Excelente Curso!

By Suraj D

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Sep 26, 2021

Very Insightful

By Adrian A

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Nov 22, 2022

Amazing course

By PRINCE I

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Aug 1, 2021

very helpful

By Baduruliyage K A

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Jan 12, 2021

Great Course

By Neetal M

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May 2, 2023

thanks

By Aber H

•

Dec 9, 2020

good

By Moulay A E T

•

Jan 10, 2024

ok

By Andreas H

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Dec 30, 2023

All in all, my expectation was fulfilled. However, not overfulfilled. The course refers to what we know about AI since 2015. I was expecting to learn much more about topical developments. Nonetheless it was very useful to face the connections of data, algorithms and networks in the marketing environment.

By Slavica D

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Jul 27, 2023

Enjoyed how interactive it is, with quizzes, questions to pose and think about, articles to read and assessments after each module keeps you engaged. If only some of the data tools for marketers could have been included, that would be a reason to score five.

By Jessica T

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Nov 2, 2023

The class was good overall just not exactly what I was looking for. It provided a strong basis for how to use AI in marketing. I was just hoping for more knowledge that I could directly apply to my work.

By Foivos A T

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Dec 7, 2020

Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .

By Suhas C G

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May 22, 2021

really liked this course very much