Chevron Left
Back to Cost and Economics in Pricing Strategy

Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

633 ratings

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews


May 7, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Jul 21, 2019

Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

Filter by:

1 - 25 of 143 Reviews for Cost and Economics in Pricing Strategy

By Fabricio R

May 13, 2019

By Ileana C

Nov 25, 2019

By Sharon M

Mar 11, 2018

By Souhad A Z

Aug 2, 2019

By Anuja

Jul 13, 2020

By Aditya G

May 8, 2020

By Adam G

Apr 6, 2018

By Matthew K

Jul 22, 2019

By Anurag P

Nov 19, 2018

By Dan

Jun 7, 2020

By Dominique V

Aug 17, 2018

By Luis F

Feb 5, 2018

By Stephanos T

May 3, 2020

By Calypso R

Jul 18, 2019

By Kristina P

Jul 14, 2019

By Ashwini A

May 12, 2020

By Amitesh K

Sep 28, 2017

By Felix L

May 8, 2020

By 강은련

Jan 3, 2022

By Ajit P

Jul 10, 2017

By carolinne r

Dec 25, 2020

By sameer k

Jul 14, 2020

By Saloni S

Dec 23, 2020

By Vaibhav

Jul 19, 2020

By Ma. T A G

Jun 27, 2020