Chevron Left
Back to Cost and Economics in Pricing Strategy

Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

632 ratings

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews


May 7, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Jul 21, 2019

Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

Filter by:

26 - 50 of 143 Reviews for Cost and Economics in Pricing Strategy

By Liliya A

Oct 7, 2022

By Priyank G

Dec 31, 2020

By Maria A B

Apr 7, 2019

By Cezar G

Sep 30, 2017

By Robert B

Oct 19, 2021

By Francisc G

Aug 5, 2019

By Garth Z

Oct 6, 2020

By Meredith P

May 8, 2018

By Camilo A A

Jul 7, 2019

By Lynette B

Sep 1, 2020

By Juan J M

Jan 22, 2022

By Nikitas P

Jun 12, 2019

By Olesya A

Apr 28, 2019

By franck C

Dec 19, 2020

By Trevor E

Jul 20, 2020

By Luis E S C

Dec 7, 2020

By Munish M

Oct 11, 2018

By Wasawat W

Jun 5, 2022

By Max U

Apr 28, 2021

By Robinsson D

Mar 27, 2020

By Parv S

May 19, 2020


Mar 25, 2020

By Diego F

Nov 16, 2021

By Michael C

May 9, 2017

By Pravar J

Apr 19, 2021