Chevron Left
Back to Cost and Economics in Pricing Strategy

Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

632 ratings

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews


May 7, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Jul 21, 2019

Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

Filter by:

51 - 75 of 143 Reviews for Cost and Economics in Pricing Strategy

By Alvaro F

Sep 27, 2020

By Georgiy Z

Feb 21, 2019

By Dr. A R

Oct 5, 2020

By Bilal Y

May 29, 2018

By Pietro P V

Sep 11, 2020

By Fernanda Q

May 4, 2020

By Ashish A

Sep 13, 2018

By Bruno d R D M

Aug 21, 2019

By Vladislav T

Oct 1, 2018

By Reinis S

Jun 2, 2017

By jonathan

May 15, 2020

By Alexandre C O

Nov 16, 2018

By Ashish S

Sep 30, 2017

By Meng Y

Sep 14, 2020

By Daryl S

Apr 23, 2019

By Paolo V

Apr 3, 2019

By Gary S

Mar 18, 2018

By Bhaskar S

Apr 19, 2020

By Wang L

Aug 8, 2017

By Arun K

Aug 3, 2020

By Poushali G

Jan 21, 2018

By Eladio M

Nov 17, 2018

By Antonio I M d A

Nov 30, 2020

By Jason K

Jul 11, 2019

By Fábio I A

Dec 17, 2018