Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
This course is part of the Business Strategy Specialization
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Business Strategy SpecializationUniversity of VirginiaAbout this Course
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Course 3 of 5 in the
Approx. 11 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish
What you will learn
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Skills you will gain
- Mergers And Acquisitions (M&A)
- innovation strategy
- Strategic Thinking
- Business Strategy
- growth strategy
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 5 in the
Approx. 11 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
3 hours to complete
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
3 hours to complete
12 videos (Total 78 min), 4 readings, 1 quiz
1 hour to complete
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
1 hour to complete
8 videos (Total 48 min)
2 hours to complete
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
2 hours to complete
12 videos (Total 65 min)
5 hours to complete
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
5 hours to complete
11 videos (Total 51 min), 1 reading, 2 quizzes
Reviews
- 5 stars78.54%
- 4 stars18.22%
- 3 stars2.25%
- 2 stars0.16%
- 1 star0.80%
TOP REVIEWS FROM BUSINESS GROWTH STRATEGY
by AKJun 13, 2020
Real life case studies, conceptual learning and rigorous project work - all of these make this course a unique one in the field of strategy.
by FMDec 12, 2017
As part of my path towards analyzing business in whose stock to invest, this course is a perfect addition to my tool belt.
by DRJul 23, 2019
Good course, provided some good insights and strategist toolkit is the best part about these courses.
by SRSep 21, 2016
Very good followup course .. Doing this course provides an order and clarity to the thought process towards growth
About the Business Strategy Specialization
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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