Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,225 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filter by:

51 - 75 of 1,776 Reviews for Marketing Analytics

By Aditya S

Jul 27, 2020

By Erica P

Jun 25, 2020

By Lisa D W

Mar 8, 2020

By harshit a

May 28, 2020

By Mark R

Aug 24, 2016

By Devanand

Aug 21, 2016

By O.R P R

Aug 28, 2020

By Lim X R

Dec 19, 2020

By Angela L M

May 21, 2020

By Abdul A B

Jul 25, 2020

By Vipin K M

Apr 19, 2020

By Waqas A A

Nov 6, 2018

By Siddharth S

Sep 9, 2019

By Vivek J

Jan 10, 2017

By Mohd S Z

Apr 17, 2020

By Kinza F

Jun 16, 2020

By C S V P

Jun 21, 2020

By Aabid A S

May 23, 2021

By Iñaki A L M

Jan 9, 2020

By Maurice K O

Jun 18, 2020

By Geet P

Feb 13, 2018

By aBy L

May 18, 2020


Nov 10, 2018

By Demagh M E A

May 22, 2020


May 19, 2019