Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,225 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filter by:

76 - 100 of 1,776 Reviews for Marketing Analytics

By Dipayan S

Jul 14, 2020

By Deleted A

May 31, 2020

By Анастасия В Д

Jun 24, 2020

By Ben D

Sep 18, 2017

By Ignacio V

Dec 16, 2015


Jun 17, 2020

By Stefano M

Nov 17, 2020

By Gwee R

Jun 10, 2020

By Jay O

Jul 29, 2020

By Mohammad A

Jun 10, 2020

By Ajayasimha C

Mar 23, 2017


Jan 11, 2021

By James P

Aug 12, 2020

By Sagar L

Apr 28, 2020

By Xiatong C

Dec 6, 2020

By Tejas S

Oct 11, 2018

By Oana T

Feb 6, 2019

By Alicia C

Jun 2, 2020

By arnab g

Dec 28, 2015

By Rohit

Aug 9, 2020

By Devjyoti B D

May 5, 2020

By Nanami N

Aug 5, 2020

By harlequin d

Jun 7, 2020

By Waseem I

Nov 30, 2022

By Aroni P

May 25, 2020