Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,223 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filter by:

151 - 175 of 1,776 Reviews for Marketing Analytics

By Phuong N

May 4, 2020

By Abhishek B

Feb 22, 2018

By Yelyzaveta S

Aug 7, 2020

By Andhika W S

Jun 28, 2020

By Khaldoon D

May 22, 2020

By Soutrik

May 16, 2020

By Lisa L

Jan 4, 2018

By Kanwal S

Jul 14, 2021

By Vijay R

Jun 28, 2020

By Jitesh G

May 27, 2020

By Muhammad A

Jun 21, 2020

By Donny J C

Aug 5, 2020


May 15, 2020

By Hani K

Jun 5, 2020


May 23, 2020

By Lim J H G

Jul 9, 2020

By Natalia B

May 24, 2020


May 9, 2020

By Karanjit S

Aug 19, 2020

By Rushikumar R A

Jul 15, 2020

By Olayinka S O

May 10, 2020

By Christian C

Apr 20, 2020

By Davor

Jun 15, 2017

By Surya b

May 6, 2020

By Xiuyan L

Jun 5, 2020