Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,225 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filter by:

201 - 225 of 1,776 Reviews for Marketing Analytics

By Shrinidhi R

May 22, 2020

By Karina G C

May 18, 2022

By Aurelia R D

Aug 2, 2020

By Bagas C N

Jul 5, 2020

By cindy b

Jun 1, 2020

By Arpit S

Aug 28, 2020

By Maxim K

Jul 6, 2016

By Apurv A

Apr 29, 2020

By Maleah M

Apr 3, 2019


Apr 25, 2020

By Stuti S

May 29, 2020

By dio H

Aug 27, 2020

By Khushi T

May 1, 2020


May 14, 2020

By Charchit S

Apr 17, 2020

By Sandeep K

Apr 29, 2020

By Shashank B

Jul 26, 2020

By yepin S

Dec 30, 2020

By Krishnamurthy S

May 14, 2020

By Mehdi A

Dec 26, 2020

By Hitesh G

Apr 10, 2020


May 12, 2020

By Chandra M

Dec 20, 2017

By Aizat B M J

Jun 17, 2020