This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
About this Course
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
- 5 stars64.77%
- 4 stars16.35%
- 3 stars11.94%
- 2 stars5.03%
- 1 star1.88%
TOP REVIEWS FROM UX RESEARCH AT SCALE: SURVEYS, ANALYTICS, ONLINE TESTING
Great class! I learnt to conduct a survey and run preference testing.
Awesome course!! Learned so much and projects were very applicable to real scenarios
Content-wise the course is great!
Assignment construction isn`t as good, especially for non-English speakers. the instructions were hard to understand.
Great crash course in conducting UX research at scale.
About the User Experience Research and Design Specialization
Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.
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