How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
This course is part of the Entrepreneurship Specialization
Offered By


About this Course
Skills you will gain
- Discovery-Driven Planning
- Elevator Pitch
- Planning
- Entrepreneurship
Offered by
Syllabus - What you will learn from this course
Introduction and Course Materials
Module 1: Introduction to Entrepreneurship
Module 2: Opportunity Analysis
Module 3: Markets, Need-Finding and Planning
Module 4: Pitching, Testing, and Prototyping
Reviews
- 5 stars82.39%
- 4 stars15.29%
- 3 stars1.73%
- 2 stars0.24%
- 1 star0.32%
TOP REVIEWS FROM ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
I liked the course but would have taken a different approach to identifying opportunities in the service sector. The methodology was forced fit to cover services, but it didn't really fit.
Great course providing insights on developing a market-fit product using iterative approach, prototyping and getting feedback through interviews and surveys for the product that we are developing.
This course was an excellent introduction to finding my ideas were viable. I thoroughly enjoyed the content and the real life examples were extremely helpful. Higher recommend this course!
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
About the Entrepreneurship Specialization

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