In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
This course is part of the Introduction to Public Relations and the Media Specialization
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About this Course
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 2 of 3 in the
Beginner Level
No previous background knowledge is required.
Approx. 8 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
- Press Release
- Public Relations
- Branding
- Influencers
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 2 of 3 in the
Beginner Level
No previous background knowledge is required.
Approx. 8 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Organizational Mission and Core Values
2 hours to complete
6 videos (Total 32 min), 2 readings, 1 quiz
2 hours to complete
PR’s Role in Branding
2 hours to complete
4 videos (Total 24 min), 2 readings, 1 quiz
2 hours to complete
Issue and Crisis Management
2 hours to complete
5 videos (Total 31 min)
1 hour to complete
Gatekeeping in Public Relations
1 hour to complete
5 videos (Total 27 min)
About the Introduction to Public Relations and the Media Specialization

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