This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
Course Introduction
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Skills You'll Learn
Marketing, regression, Analytics, Data Analysis, Marketing Analytics
Reviews
4.5 (133 ratings)
- 5 stars70.67%
- 4 stars18.79%
- 3 stars3.75%
- 2 stars1.50%
- 1 star5.26%
S
Jan 3, 2021
Very informative. Good beginning to start the journey into analytics for marketers.
KK
Aug 25, 2020
Very informative and nice presentation and interactive sessions.
From the lesson
Course Introduction and Module 1: Causal Analysis
Taught By
Unnati Narang
Assistant Professor of Marketing
Joseph T. Yun
Research Professor
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