Introduction to Course 5

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Skills You'll Learn

Digital marketing KPIs, Spreadsheet management, Presenting to stakeholders, Media planning and strategies, Marketing Analytics

Reviews

4.6 (391 ratings)

  • 5 stars
    74.68%
  • 4 stars
    14.32%
  • 3 stars
    6.64%
  • 2 stars
    2.30%
  • 1 star
    2.04%

BP

Aug 13, 2022

It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.

AG

Oct 13, 2022

Very detailed and one of the main pillars of digital marketing ecommerce course.Gives great understanding and skills for this area of knowledge.

From the lesson

Introduction to Assess for success: Marketing analytics and measurement

You will learn about marketing campaigns and how marketers set performance goals. You’ll also explore media planning and practice creating your own media plan. Finally, you’ll be introduced to common tools used in marketing analytics and how they work.

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