3.0 What Brand Architecture is and why you need it.

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Skills You'll Learn

Customer Experience, Brand Engagement, Product Strategy, Brand Architecture, Brand and Product Management

Reviews

4.7 (2,455 ratings)

  • 5 stars
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    20.61%
  • 3 stars
    3.13%
  • 2 stars
    0.57%
  • 1 star
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SH

Jun 19, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M

Oct 15, 2020

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

From the lesson

Knowing how to communicate your offering: Brand Architecture & naming.

At the end of this module, you will be able to define how to name your brand and explain how to develop a system to incorporate future products and brands.

Taught By

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    Luis Rodriguez Baptista

    Professor

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