简介 Introduction

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Skills You'll Learn

Game Theory, Strategic Thinking, Competition (Economics), Porter'S Five Forces Analysis, Strategic Management

Reviews

4.8 (485 ratings)

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PZ

Sep 6, 2015

It's a great course, which gives us a basic understanding of competative strategdy.

MC

Nov 7, 2015

awesome!! the professor explained details very clearly. I have learned a lot

From the lesson

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

在本模块中,我们将介绍互补产品的概念,并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售,以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后,我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。

Taught By

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    Tobias Kretschmer

    Professor

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