简介 Introduction

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Skills You'll Learn

Game Theory, Strategic Thinking, Competition (Economics), Porter'S Five Forces Analysis, Strategic Management

Reviews

4.8 (485 ratings)

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PZ

Sep 6, 2015

It's a great course, which gives us a basic understanding of competative strategdy.

MC

Nov 7, 2015

awesome!! the professor explained details very clearly. I have learned a lot

From the lesson

进入新市场 Entering a New Market

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

Taught By

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    Tobias Kretschmer

    Professor

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