Research on compiled cell's activity and outcomes data shows that it takes at least eight to 12 touches to connect to the prospect, it takes an average of 18 to 22 touches to gene rate a qualified lead. In this high-touch environment, salespeople that use multichannel approach, an approach that makes use of different communication methods have a much greater chance of making a connection. Hi, I'm Loren, in this video, I'll be talking about designing a multi-channel outreach approach, by the end of this video, you will understand the importance of generating multi-channel sales strategy to outreach prospects via phone, email, video, and social media. You'll learn some tips and tricks for how to get started. Trust me, this is as awesome as it sounds, let's dive in. Why design, a multi-channel outreach approach? As you've been learning, prospects are inundated with information on a daily basis. They use multiple channels to communicate and consume information, they also participate in various networks and communities. With all this going on, it can be difficult to cut through the noise, this is why having a multi-channel approach that involves different communication methods gives SDRs a better chance of making a connection. Moreover, prospects have varying preferences for how they like to engage with individuals and companies. Some people live in their inbox, some folks are happy to chat on the phone and some are tied to their LinkedIn notifications. For this reason, it's a multi-channel outreach approach is considered, a best practice by money, especially us at [inaudible]. Now, you might be asking yourself, how do I design a multi-channel outreach approach? Well, the first step is to identify the different outreach channels you have at your disposal. For example, email, LinkedIn messages, phone, and video, just to name a few. Next, strategize on how you can best leverage these different channels, these different types of touches to engage your prospects. Do you want to start with an email followed up by a phone call for example? Remember, your goal is to get on your prospects radar without spamming them, being a nuisance by overdoing your outreach can burn a contact and tarnish your company's reputation. Be strategic and empathetic, think about what it might take to get your attention if someone was trying to reach out to you as you're designing your multi-channel outreach approach. Remember that one of the key benefits of this strategy is that it allows you to reference yourself by reminding prospects of your efforts to get on their radar cross varying channels. For example, you might say something like, I'm giving you a call to follow up on my email or I'm emailing you after I browse your LinkedIn. I personally recommend that three high touch approach, this means on day one of your outreach to a new prospect, you may hit them with three unique forms of outreach, all on the same day. Each form of outreach references the other and gives the impression that you have something urgent to discuss with this prospect on day one, for example, I might, one, send an email. Two, follow up by phone call and leave a voicemail referencing my email and three, send center LinkedIn connection letting the prospect know, I was the one that called an emailed hoping to share some pertinent information with them. Now this may seem like a lot and on the verge of being a nuisance, which is why what comes next is so important. The next step is to give the prospect of few days and do know outreach then three days later, maybe follow up on one channel email. Then three days after that, maybe you follow up again on a different channel, phone call, varying your outreach channels and be strategic about the ones you select. Email is great for quick reply follow-up, for sending images and videos, and for including more detail, phone calls are the best and quickest to get all the way to a yes or no, but there is a low connect rate, and requires the quickest thinking to be effective. LinkedIn is good for short form engagements that allow you to be involved in areas your prospect is actively interested in. When designing a multi-channel outreach approach, remember the unique value that each of your channels provides, this will help you use each channel strategically and effectively to achieve the best results. As an SDR, designing a multi-channel approach is important. Again, research shows that it takes approximately eight to 12 touches just to connect with a prospect once. You need to engage with prospects, different communication methods in order to reach them where they are. Since prospects are also bombarded with information from many different sources, engaging them through multiple channels. A better chance of standing out and making a connection, to design a multi-channel outreach approach, start by identifying the different channels you have available then strategize on how you can best leverage these different types of touches to engage with a prospect. Give the three hit high touch approach or try and be sure to reference yourself. Finally remembered a vary your outreach channels and be strategic about the ones you select. By understanding the unique value that each channel provides, you can select the most effective ones to drive the greatest results.