Course & Specialization Introduction

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4.5 (329 ratings)

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HS

Jul 8, 2020

Gained very significant insight to the world of social media marketing and it's future. Looking forward to gaining an in-dept analysis for the same.

RS

May 29, 2020

This course really gave me an informative and in-depth (with different sources) introduction to the digital advertising landscape

From the lesson

Introduction: Display Advertising

Display advertising, the seminal form of digital advertising, is still prominent today. The following module helps students understand the related history, current trends, concepts, terminology, metrics and benchmarks.

Taught By

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    Chris J. Vargo

    Associate Professor

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    Harsha Gangadharbatla

    Associate Professor

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