We need to have the right kind of map. If we have the wrong map, we do the wrong interpretation on what we actually step on directly with our feet. Last autumn, I went to Canary Island, and then I sat there, wrote a book about this topic. Then, my wife suggested that we should go to museum. There is museum in Canary Island called the Columbus Museum. Then it struck me that's where to find the answer on how to handle digital transformation. But I guess I need to tell you the story on why it is, and the reason is rather simple. I guess you know that 1492, Christopher Columbus traveled to America and discovered America. Well, when he landed, he actually landed in Bahamas, but he thought he was heading for the Middle East, or actually India. That most of us already know. But can you know what he did afterwards? Well, they continued the journey, and then they ended up in Cuba. But he actually thought he came to China. Then they actually continued the journey one more step, and they came to Haiti, but he was convinced that they came to Japan. Today, that's fairly easy for us to laugh on. But the thing is, if looking at the map that he had, it was a reasonable thing to expect, and on top of that is quite interesting if you dig into the history about Christopher Columbus itself. He was extremely well-qualified since he's been 12, has been to see, he's been reading a lot, he's been studying a lot astronomy, geology, history etc. The map that he used was actually the most qualified map that indeed exist at the time. Okay. What does it have to do with digital transformation? Well, what it actually tells us that we need to have the right map. If we have the wrong map, we do the wrong interpretation on what we actually step on directly with our feet. Roughly speaking, that is what this course is about, helping you to develop the map for the future. In order to make that, we will keep onto case. It's very likely that you have a smartphone. Then, I guess it's very likely that you play music on it. At least quite a lot of people of us play music, and we have some kind of a relationship to the music industry. Actually, the music industry is rather good case, far bigger, far more interesting, and only about music. We will continue keeping to the music industry, because roughly speaking, that is an industry that have fundamentally disrupted and changed over the years. So we've used that story in order to follow how to develop the new map. That is basically speaking what this course is about.