Greetings everyone. This presentation is on the topic of design thinking. There has been quite a bit of conversation about design thinking in the business world, in the design world. Because it looks at an important issue of not only what designers create, but how designers think. Are there some unique processes, some unique ways of thinking that make designers who they are and can other disciplines, like business, like engineering, like any other disciplines can they learn from this process of design thinking. So today we'll talk about some of the basics of what design thinking's all about. In order to do that, let's ask a question of what exactly is design? Is design an art or is design a science? And to think about this, maybe we can look at an analogy. Maybe we can look at another whole different area on cooking. Now, if i was to ask you, how do you imagine cooking? Do you think of cooking as an art or do you think of cooking as a science? Well, clearly, as you think about it more, you realize that both art and science are involved in cooking. For example, if you're the kind of person who can open up a fridge and start looking at the ingredients inside the fridge and put a meal together, based upon what you see, maybe you using some of your artistic thinking, maybe you using creativity in the process. If you are someone who looks at a recipe, looks at the list of ingredients, looks at the process of making that dish, you are probably following a more scientific method of doing cooking. However, all cooks, all chefs use both. They use a little bit of art, a little bit of science as well. Design is something similar, design straddles the world of art and science and business of engineering in order to create the products, the spaces, the buildings that we live in today. So, in a sense, design is both art and it is science. So there are several definitions of what design thinking is, one of them is by Tim Brown who is a CEO of a fairly well known design consultancy firm in the world called IDEO. The way Tim Brown defines design thinking is like this, he says design thinking is an approach that uses the designer's sensibility and methods for problem solving to meet people's needs in a technological feasible and commercially viable way. In other words, design thinking is human centered innovation this is one definition of design thinking. And, if we unpack this definition a little bit, we realize that they're several components to it. It's about sensibility but it's also about method. So it's an approach but it's also is methods. It looks at technology. It also looks at commerce and it's about human-centered innovation. This is a definition from Tim Brown. Let's look at another definition. This is a definition from Jeanne Liedtka and she defines it in another interesting way. She actually compares design thinking and scientific thinking, this is what she says. The most fundamental difference between design and science is that design thinking deals primarily with what does not yet exist, while scientist deal with explaining what is. So in a sense what Jeanne is saying is that when designers create something new That thing doesn't quite exist, it's not there. They go through the process of creativity of design to create this new product. But scientists are involved in analysis, they take what is in the world right now, they critic it, they analyze it, they put it in the microscope they break it apart, they examine it And that is scientific thinking. And so this is the difference between design thinking and scientific thinking according to Jeanne Liedtka. So this is how I define design thinking. Design thinking is a form of integrative problem solving that uses both artistic and scientific thinking to improve life on earth. Let's unpack this definition little bit. Let's look at the word integrative problem solving, so when problems are solve when a team takes on a new problem to tackle. The team often has to be multidisciplinary they have to be people or variety of respected of ideas or backgrounds to solve that problem. Design thinking is about integrating the prospectors of a range of people, a range of ideas, a range of disciplines what kind of thinking is involved both artistic and scientific. So, you need some creative thinking but you also need some scientific thinking and what is the fundamental goal of doing this? The goal is to improve life on earth, not just for human beings but for all species in the planet. So, this is my definition for what design thinking is So, over the next few presentations, what we will do is we will talk about some of the fundamental elements or components that make up what design thinking is. For instance, what we'll do over the next triple lectures is we will break this down into five components of design thinking and we'll talk about each of them, one by one. So for example, the first five would be be designers empathetic, integrative, it is iterative, optimistic, and it's skeptical, that's first five. The next five design is, experimental, stereotype driven, it's collaborative, it's inspired by diversity, and it's system bases, that's the second set of five. The third set of five design is inspired by serendipity, it's traditional as well as modern, it's convergent and divergent, it's an ease with ambiguity, and it breaks standards. So these are the 15 components of Design Thinking, and we'll talk about these in the next presentation.
