Can Target predict a customer is pregnant?

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Skills You'll Learn

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.6 (740 ratings)

  • 5 stars
    66.89%
  • 4 stars
    27.02%
  • 3 stars
    4.59%
  • 2 stars
    0.81%
  • 1 star
    0.67%

LL

Apr 20, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

Dec 1, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

From the lesson

Module 3 : Targeting and scoring models

Taught By

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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