Country Selection - Module 2 Country Selection | Coursera

Country Selection

video-placeholder

Loading...

University of Illinois at Urbana-Champaign

Global Challenges in Business Capstone

University of Illinois at Urbana-Champaign

Course 7 of 7 in the Global Challenges in Business Specialization

Enroll for Free

The capstone for the Global Challenges in Business specialization will provide a learning experience that integrates across all the courses within that specialization. It will involve analysis of a situation concerning an actual business with a view to work toward a global stakeholder engagement business plan for introduction of a new product. Students will analyze a situation taking the vantage point of a global company and develop a global stakeholder engagement plan for a specific geography (chosen by students’ region or country of residence, or other consideration).

From the lesson

Module 2 Country Selection

In this module, you will analyze two countries, assess their comparative and absolute attractiveness as a target for Doublestar, and determine which of the two Doublestar should enter.The two countries you will analyze are the United States and one other country of your choice. Once you have the two countries selected, you will study and compare these two countries and determine the attractiveness of each. You will need to refer to Chapter 5.2 in the Fundamentals of Global Strategy textbook and also conduct your own research.In your analysis, you will compare the countries based on market size, growth rate, market trends, and competitive landscape. Based on your research, you then need to choose which of the two countries Doublestar should enter, and give a compelling reason as to why that country is the best choice.

Country Selection2:22

Doing Business in China4:54

Touring Qingdao4:15

Taught By

Andrew Allen
Director of Action Learning

Try the Course for Free

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.