Multichannel Management

View Syllabus

Skills You'll Learn

Customer Relationship Management (CRM), Distribution on online platforms

From the lesson

Multichannel Management

This module explains the various routes to market that firms might use simultaneously as well as the challenges associated with creating and maintaining them.

Taught By

  • Placeholder

    Sandy Jap

    The Sarah Beth Brown Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.