Natural Creativity is about understanding and harnessing human creativity. In this course, you will investigate the latest theories of human creativity, its history and evolution, and how AI research is helping us understand it more fully. You will gain a deeper awareness of your creative processes and inspirations through these diverse perspectives. As you advance through the course, you will add to your creative toolkit by exploring different methods for design research and applying them to various business scenarios and frameworks. Then, in the course project, you will practice using the techniques and theories you learned to gain deep insights into how people are creative in your local context.