Meta Social Media Marketing Professional Certificate

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

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13,787 ratings
191,469 already enrolled

7 Months

Under 2 hours of study a week


Beginner Level

No prior experience required.

Earn credits

Part of Bachelor of Applied Arts and Sciences

Build job-ready skills by learning from the best

Get started in the in-demand field of social media marketing with a Professional Certificate from Meta. Learn the fundamentals of social media management and advertising and how to measure and optimize marketing campaigns across the major social media platforms.

Common job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator, Social Media Marketing, Social Media Strategist, Paid Media Coordinator

¹Lightcast™ Job Postings Report (median with 0-2 years experience), United States, 9/1/21-9/1/22.

median entry-level salary¹

in-demand job openings in social media¹

Connect with over 200 U.S. employers post-completion

¹Lightcast™ Job Postings Report (median with 0-2 years experience), United States, 9/1/21-9/1/22.

Skills you will gain

  • Performance Advertising

  • Digital Marketing

  • Brand Management

  • Social Media Marketing

  • Content Marketing

  • Marketing

  • Social Media Marketing Strategy

  • Content Development

  • content management

  • Marketing Content Development

  • Campaign Management

  • Ad Management

About this Professional Certificate

What you will learn

  • Establish an online presence, build a following, and manage your social media accounts

  • Develop effective social media posts and create a strong social media brand presence

  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

What is a Professional Certificate?

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

There are 6 Courses in this Professional Certificate


Course 1

Introduction to Social Media Marketing

10,817 ratings

Course 2

Social Media Management

3,880 ratings

Course 3

Fundamentals of Social Media Advertising

1,763 ratings

Course 4

Advertising with Meta

1,908 ratings

Offered by



Industry Partners

Earn credit towards your degree

Upon completing this certificate, you can earn college credit when you're accepted into Bachelor of Applied Arts and Sciences from University of North Texas.

Frequently Asked Questions

More questions? Visit the Learner Help Center.