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Define market attractiveness for businesses using Porter's 5 forces model and Creately
Further analyse threats and opportunities from the analysis creating a complete document model
Showcase this hands-on experience in an interview
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services. You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.
Market Analysis
Startup
Business Strategy
Entrepreneurship
Innovation
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Use Creately as a business tool to customize our project template using Creately’s features.
Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.
Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.
Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.
Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.
Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.
Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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