In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step