About this Specialization

Esta especialidad está enfocada a: Marketing Managers, Social Media Managers, SEO Managers. Entender la importancia que tienen las métricas en Marketing, haciendo un enlace entre lo tradicional y lo digital, con la intención de proporcionar las habilidades para desarrollar y editar sitios web para hacerlos más atractivos para los motores de búsqueda, mejorando el rango de los sitios web en los resultados y listados de los motores de búsqueda. De la misma manera, se enlazará la importancia de tener las redes sociales adecuadas, haciendo un match con la estrategia organizacional y entendiendo como usarlas y medirlas de manera óptima.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 3 months to complete
Suggested pace of 6 hours/week
Spanish
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approximately 3 months to complete
Suggested pace of 6 hours/week
Spanish

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 3 Courses in this Specialization

Course1

Course 1

Analíticas y Métricas de Marketing

4.5
stars
68 ratings
Course2

Course 2

Analíticas en Páginas Web

Course3

Course 3

Analíticas en Redes Sociales

Offered by

Placeholder

Tecnológico de Monterrey

Frequently Asked Questions

More questions? Visit the Learner Help Center.