Introduction to Video Production. At the completion of this specialization, you will understand video production workflow, how to structure and write visual stories, the kinds of technology you can use to enhance your production, how to choose the best shots for the edit, the fundamentals of non-linear editing, and how to produce video that meets professional standards.

Emilie Johnson +1 more instructor

Offered By

The Art of Visual Storytelling SpecializationUniversity of Colorado Boulder

What you will learn

Create a proposal for a video project that includes specific elements of production.
Understand visual storytelling structure.
Shoot video that meets standards of sequencing, composition, focus and exposure.
Edit footage with matching action, seamless cuts, and properly mixed audio.

Skills you will gain

About this Specialization

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The ability to shoot and edit video is rapidly becoming a sought after skill. Many businesses seek people who can bring more than just a single skill to the table, and video creation can be a key one. In this hands-on specialization, you will do more than just understand the concept of creating a professional video, you will actually produce one for your portfolio! Component courses are broken down into the Stages of Video Production: Pre-Production, Production, and Post-Production. In Pre-Production, you will learn how to generate ideas, write proposals, scripts, and draw storyboards. In Production, lessons include basic camera functions, composition, depth of field, getting the exposure right, and shooting for the edit. You will also learn how to light and frame an on-camera interview and how to record professional audio. In Post-Production, you learn editing basics using non-linear editing programs like Adobe Premiere, how to create aesthetic graphics, and how to avoid copyright issues. Among those who would benefit from this course are teachers producing video content for their students, real estate agents using video to showcase homes for sale, small-business owners/entrepreneurs generating video for a website, non-profit staff creating video for fund-raising efforts, and amateur vloggers looking to produce more professional content.

Applied Learning Project

There are quizzes, discussion posts, and peer-review assignments throughout the three courses. In the final course, learners will do more than just understand the concept of creating a professional video, they will actually produce one for their portfolio!

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approximately 5 months to complete

Suggested pace of 5 hours/week

English

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Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approximately 5 months to complete

Suggested pace of 5 hours/week

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 3 Courses in this Specialization

Course1

Course 1

A Blueprint for Success – Your Video Pre-Production

In this course, we will learn about pre-production, which requires levels of planning before you ever pick up a camera. We will share with you the terminology used widely in production work, along with our ideas for affordable camera gear and editing applications. We’ll also discuss strategies to help you generate story ideas and the focus, find characters, write treatments and scripts, draw storyboards, and even pointers on how to pitch your stories.

Course2

Course 2

Ready to Roll – The Video Production Process

If you’ve done your pre-production thoroughly, then you should feel confident moving on to this next step — gathering the raw materials that you will use to build your visual story. These raw materials are your camera shots, including b-roll and interviews. The production stage is where you will finally collect the images and sound that will communicate directly to your audience. We’ll show you how to enhance your visual story by raising the quality of your shots: getting proper exposure, using the rule of thirds; and shooting sequences that promote continuity. We’ll also cover the importance of sound in your production, from recording natural sounds to interviews. Would you like to add mood and atmosphere to your interviews? We’ll teach you how to light an interview to help your subject look their best. Think of your footage as visual evidence that shows, not just tells your story.

Course3

Course 3

Bring Your Story to Life – Video Post-Production

In this course, we will explore the power and artistry of picture and sound editing. Although you’re welcome to use the editing software of your choice, we’ll be demonstrating non-linear editing using Adobe Premiere. We’ll share with you our editing workflow for completing a visual story, from scripting and writing conversationally to the visuals, to recording voice overs, to building the rough cut, and polishing with the final cut.

Instructors

Emilie Johnson

Media Production & Technology Manager and Lecturer

College of Media, Communication and Information

772 Learners

3 Courses

Paul Daugherty

Teaching Associate Professor

Department of Journalism, College of Media, Communication, and Information

772 Learners

3 Courses

Offered by

University of Colorado Boulder

Frequently Asked Questions

What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Can I take the course for free?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Will I earn university credit for completing the Specialization?
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

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The Art of Visual Storytelling Specialization

What you will learn

Skills you will gain

About this Specialization

Applied Learning Project