An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
This course is part of the Influencing: Storytelling, Change Management and Governance Specialization
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
The necessary art of persuasion: Understanding what matters to your audience
Telling your story: Developing a dramatic narrative
Connecting with people: Developing authenticity and building rapport
Talk the talk: Creating impressions and guiding influential conversations
Reviews
- 5 stars84.97%
- 4 stars13.21%
- 3 stars1.48%
- 2 stars0.25%
- 1 star0.06%
TOP REVIEWS FROM STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
best thing ever happened to me. This course is nothing but a miracle for me. Helping to start new job as well as empowering me to have impact on my community. Thank you everyone who took efforts.
Excellent training!! it helps a lot to understand how to structure a message and connect with an audience I need a lot of practice but now I have a solid base to start developing a story.
It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.
Excellent course. It really smashed my best expectation. I do recommend for anyone that, like me, feels that is lacking some effectiveness on its presentations, pitches or one to one interactions.
About the Influencing: Storytelling, Change Management and Governance Specialization

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