About this Course

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Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 17 hours to complete

English

Skills you will gain

Psychology
Marketing
Game Design
Gamification

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 17 hours to complete

English

Instructor

Instructor rating

4.86/5 (172 Ratings)

Kevin Werbach
Top Instructor

Professor

Legal Studies & Business Ethics

145,119 Learners

2 Courses

Syllabus - What you will learn from this course

Content Rating97%(25,595 ratings)

Week

1

Week 1

3 hours to complete

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.

3 hours to complete

12 videos (Total 116 min), 1 reading, 1 quiz

Week

2

Week 2

3 hours to complete

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.

3 hours to complete

11 videos (Total 112 min)

Week

3

Week 3

3 hours to complete

Motivation and Psychology

3 hours to complete

10 videos (Total 103 min)

Week

4

Week 4

3 hours to complete

Design

3 hours to complete

10 videos (Total 113 min), 1 reading, 1 quiz

Reviews

4.8

755 reviews

5 stars
82.39%
4 stars
14.34%
3 stars
2.03%
2 stars
0.67%
1 star
0.55%

TOP REVIEWS FROM GAMIFICATION

by DSMar 8, 2018

That's super cool. Exceed my expectation 200%. My most valuable take away are self-determination theory, flow, importance of intrinsic motivation, and design framework. Thanks a lot!

by GSJan 21, 2019

Ótimo curso! Dinâmico, leve e intrinsecamente motivador. Assistiria novamente sem problemas, tive um grande aprendizado com o professor Werbach, e com certeza o aplicarei em minha vida.

by CEApr 1, 2018

The course is excelent, have the foundation of the topic but it's a little bit old. There are some new information that should be included, specifically in the gamification design frameworks.

by AGJul 1, 2017

It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.

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Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Gamification

Gamification

About this Course

Skills you will gain