About this Course

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Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 17 hours to complete

English

Skills you will gain

Psychology
Marketing
Game Design
Gamification

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 17 hours to complete

English

Instructor

Instructor rating

4.86/5 (181 Ratings)

Kevin Werbach

Professor

Legal Studies & Business Ethics

148,506 Learners

2 Courses

Syllabus - What you will learn from this course

Content Rating97%(25,829 ratings)

Week

1

Week 1

3 hours to complete

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.

3 hours to complete

12 videos (Total 116 min), 1 reading, 1 quiz

Week

2

Week 2

3 hours to complete

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.

3 hours to complete

11 videos (Total 112 min)

Week

3

Week 3

3 hours to complete

Motivation and Psychology

3 hours to complete

10 videos (Total 103 min)

Week

4

Week 4

3 hours to complete

Design

3 hours to complete

10 videos (Total 113 min), 1 reading, 1 quiz

Reviews

4.8

765 reviews

5 stars
82.41%
4 stars
14.33%
3 stars
2.02%
2 stars
0.67%
1 star
0.54%

TOP REVIEWS FROM GAMIFICATION

by AVApr 29, 2020

Great course, many insights, great examples and case studies. Full of interesting and motivating elements. A bit too long, on my opinion, maybe splitting in two easier and faster sessions could help.

by LKJan 27, 2016

It was a brilliantly designed, comprehensive course with a very nice and sympathetic instructor. I am very much satisfied not only with the content but also with the assignments as well.

by TMMar 31, 2018

I really enjoyed this course and ended up buying the book also. The combination of lecture, interviews, reading and activities was a great way to understand gaming fundamentals.

by JCJan 30, 2017

A very general course that will provide you with the "overall" look of what gamification is, as well as lots of real world examples of how gamification is being used in real context. Thanks!

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Frequently Asked Questions

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Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Gamification

Gamification

About this Course

Skills you will gain