This course is part of the Technology Entrepreneurship Specialization

John E. Thomas

Offered By

Part of the Master of Engineering in Engineering Management degree
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Technology Entrepreneurship SpecializationUniversity of Colorado Boulder

About this Course

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This course describes what it means to be an entrepreneur and clarifies some of the distinguishing characteristics of technology entrepreneurship. Entrepreneurial concepts, processes, & support systems are introduced from a holistic perspective. Methods and strategies for idea and opportunity recognition and development are provided to help identify new product ideas and solutions. Core concepts introduced include market gap analysis, sustainable competitive advantage, vision, mission, and customer value proposition.
Getting Started with Startups can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 1 of 3 in the

Technology Entrepreneurship Specialization

Beginner Level

No particular background necessary, except for an interest in technology entrepreneurship.

Approx. 40 hours to complete

English

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What you will learn

By successfully completing this course, you will be able to describe technology entrepreneurship and the entrepreneurial mindset.
You will be able to explain and apply the concepts of entrepreneurial motivation, orientation, and support systems.
You will also be able to recognize and develop new product ideas, as well as develop an initial idea for a new product or service.
Lastly, you will be able to design vision, mission, sustainable competitive advantage, and value proposition statements.

Skills you will gain

Engineering
Engineering management
Startups
Entrepreneurship
technology

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 1 of 3 in the

Technology Entrepreneurship Specialization

Beginner Level

No particular background necessary, except for an interest in technology entrepreneurship.

Approx. 40 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

John E. Thomas

Scholar in Residence

Lockheed Martin Engineering Management Program

535 Learners

3 Courses

Offered by

University of Colorado Boulder

Start working towards your Master's degree

This course is part of the 100% online Master of Engineering in Engineering Management from University of Colorado Boulder. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Week1

Week 1

6 hours to complete

Introduction to Technology Entrepreneurship

6 hours to complete

7 videos (Total 59 min), 9 readings, 2 quizzes

7 videos

What is Entrepreneurship7mTypes of Technology Entrepreneurship5mEntrepreneurship Myths & Benefits7mEntrepreneurial Thinking8mLean Startup Qualities & Characteristics10mEntrepreneurship: What is it all About?12mEntrepreneurial Purpose & Impact5m

9 readings

Welcome and Where to Find Help10mTechnology Entrepreneurship30mWhat is Entrepreneurship?7mTechnology Entrepreneurship & New Technology Firms50mWhat Does It Mean To Be an Entrepreneur?30mEntrepreneurial Thinking35mEntrepreneurial Thinking and Action45mThe Lean Startup14mEntrepreneurial Purpose and Inspiration4m

1 practice exercise

What is Entrepreneurship?15m

Week2

Week 2

7 hours to complete

Entrepreneurial Mindset--Self-efficacy, Leadership, Perspectives, Orientation, and Support

7 hours to complete

9 videos (Total 70 min), 10 readings, 2 quizzes

9 videos

Organizational Properties and Agency Theory6mEntrepreneurial Mindset and Self-Efficacy8mEntrepreneurial Mindset: Self Leadership, Creativity and Innovation7mHolding Multiple Perspectives5mEntrepreneurial Orientation, Prior Education, and Experience6mEntrepreneurial Orientation: Personality and Human Development6mEntrepreneurial Motivators8mEntrepreneurial Support Systems12mMore on Entrepreneurial Support Systems7m

10 readings

Conceptual Framework and Entrepreneurship45mThe Entrepreneurial Mindset45mHow to Cultivate the Entrepreneurial Mindset19mCreativity and Innovation14mIntegral Business6mEducation and Prior Experience35mAre You Meant to be an Entrepreneur?17mEntrepreneurial Personality and Behavior45mEntrepreneurial Motivation1hEntrepreneurial Support Systems12m

1 practice exercise

Entrepreneurial Concepts and Processes 15m

Week3

Week 3

6 hours to complete

Idea and Opportunity Recognition

6 hours to complete

7 videos (Total 51 min), 7 readings, 2 quizzes

7 videos

Opportunity Recognition--Options, Methods, and Strategies7mSkills, Hobbies, Activities, and Market Gaps6mEducation, Experience, Family and Market Gaps6mSkills Inventory and Self-Inquiry4mMarket Gap Analysis10mMore on Gap Analysis11mIdentifying Ideas and Opportunities5m

7 readings

How to Find Your Business Niche30mIdea and Opportunity Recognition50mOpportunities and Problem Solving 1hEntrepreneurial Questionnaire10mGap Analysis 30mMacro-Trends and Opportunity Recognition1hWhat is Opportunity Recognition4m

1 practice exercise

Identifying Ideas and Opportunities20m

Week4

Week 4

7 hours to complete

Idea and Opportunity Development

This session introduces key concepts, tools, and methods for developing new product ideas and opportunities. Design thinking is introduced, and the internal and external dimensions of the entrepreneurial landscape are reviewed. The meaning and importance of establishing a sustainable competitive advantage is presented. Learners will review, revise, and refine their initial ideas for a new product offering and describe a customer value proposition.

7 hours to complete

7 videos (Total 42 min), 9 readings, 2 quizzes

7 videos

Use Design Thinking to Generate New Ideas6mSocial Entrepreneurship--Ideas and Opportunities4mSurvey the Entrepreneurial Landscape6mWhat is a Sustainable Competitive Advantage6mIdentify Your Sustainable Competitive Advantage5mWhat is Customer Value6mDevelop a Compelling Value Proposition5m

9 readings

Design Thinking30mOpportunity Evaluation and Feasibility30mSocial Entrepreneurship14mIdeation1hThe Entrepreneur in Capitalistic Systems25mSustainable Competitive Advantage25mMarket, Growth, and Competition40mValue Perception20mGuide to writing a value proposition45m

1 practice exercise

Idea and Opportunity Development15m

About the Technology Entrepreneurship Specialization

A new paradigm in entrepreneurship has replaced the model of the Silicon Valley startup garage with laptop computers and distributed networks. In this new paradigm, founders, partners, and critical startup resources may be accessed and acquired anywhere anytime. New technologies can be readily deployed to customers, markets, and distribution channels across the globe with the same infrastructure and underlying entrepreneurial principles and practices. Technology Entrepreneurship will empower learners with the knowledge, skills, and methods needed to create and launch a new technology company and to successfully compete in this new paradigm.

This specialization will be of interest to learners who: have always wanted to start a technology business are interested in joining a technology startup company are tired of working at traditional jobs and making money for other people and want to learn more about entrepreneurship are looking for a greater sense of purpose and are passionate about making the world a better place The Technology Entrepreneurship specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Getting Started with Startups

About this Course

What you will learn

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