This course is part of the Business and Marketing Strategies Specialization

Alan Pilkington

Offered By

Associated with the Bachelor of Science in Marketing degree
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Business and Marketing Strategies SpecializationUniversity of London

About this Course

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The sole task of organisations is to either deliver customers the services that they require, or design, manufacture, and deliver products that customers are after. How do firms and organisations manage the very tasks that they carry out? How can operations themselves give excellence to organisations to enable them to be competitive?  
Operations management is concerned with the design, planning and control of operating systems for the provision of goods and services.  This course will provide an introduction not only into the development of operational systems but more importantly into the how operating methods can help achieve corporate excellence.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 3 of 4 in the

Business and Marketing Strategies Specialization

Approx. 18 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 4 in the

Business and Marketing Strategies Specialization

Approx. 18 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Alan Pilkington

Professor

10,233 Learners

3 Courses

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

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This course is related to the 100% online Bachelor of Science in Marketing from University of London. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week1

Week 1

7 hours to complete

Week 1: What is operations excellence?

7 hours to complete

2 videos (Total 9 min), 8 readings, 1 quiz

Week2

Week 2

6 hours to complete

Week 2: Operations strategy for excellence

6 hours to complete

2 videos (Total 9 min), 5 readings, 1 quiz

Week3

Week 3

6 hours to complete

Week 3: Process design for excellence

This topic examines the focus of operations on the need to think in terms of processes. We examine the Hayes and Wheelwright typology of process types, which enables us to think clearly about what differentiates different approaches to processes and their design. We explore research and ideas underpinning process design to gain a grounded sense of operations management and what this means in practice.

6 hours to complete

1 video (Total 2 min), 5 readings, 1 quiz

About the Business and Marketing Strategies Specialization

Frequently Asked Questions

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Operations Systems Excellence

About this Course