About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
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Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de pesquisa de mercado em marketing.

Approx. 30 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Briefing de pesquisa quantitativa
  • Preparação dos dados
  • Escalas
  • Coleta de Dados
  • Amostragem
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para acompanhar este curso, sugere-se que o aluno tenha experiência prática em atividades de pesquisa de mercado em marketing.

Approx. 30 hours to complete
Portuguese (Brazilian)

Offered by

Placeholder

Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
9 hours to complete

Pesquisa Quantitativa de Mercado

9 hours to complete
6 videos (Total 40 min), 14 readings, 7 quizzes
Week2
Week 2
7 hours to complete

Coleta de Dados da Pesquisa Quantitativa

7 hours to complete
5 videos (Total 45 min), 10 readings, 6 quizzes
Week3
Week 3
8 hours to complete

Amostragem

8 hours to complete
6 videos (Total 37 min), 13 readings, 7 quizzes
Week4
Week 4
7 hours to complete

Pesquisa Quantitativa na Prática - Mapa Perceptual

7 hours to complete
5 videos (Total 37 min), 11 readings, 6 quizzes

About the Pesquisa de Mercado e Estratégia de Marketing Specialization

Pesquisa de Mercado e Estratégia de Marketing

Frequently Asked Questions

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