Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
This course is part of the Market Research Specialization
Offered By
About this Course
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Skills you will gain
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Getting Started and Introduction to Market Research
Secondary and Internal Research
Primary Research Introduction
Research Plan or Proposal
Reviews
- 5 stars67.41%
- 4 stars26.76%
- 3 stars3.34%
- 2 stars0.86%
- 1 star1.61%
TOP REVIEWS FROM RESEARCH PROPOSAL: INITIATING RESEARCH
This course is a great introduction to the market research. For me its important to have more examples of RFPs as templates
This is a very hard course. But overall I've learnt a lot from it. You have to do a lot of research for this course. And their isn't a lot of people thats reviewing the assignments,
Your Peer Review is the WORST IDEA IN THE WORD!
ARE YOU TRYING TO TURN THIS INTO A SOCIAL MEDIA WEBSITE?
YOU WANT US TO MAKE FRIENDS?
WE HAVE TO BEG FOR PEOPLE TO REVIEW US? SERIOUSLY?!
very clear and easy why of understanding the start of a process. I enjoyed listening and the course was very well organised
About the Market Research Specialization

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