The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
This course is part of the Strategising: Management for Global Competitive Advantage Specialization
About this Course
Skills you will gain
- 5 stars87.54%
- 4 stars10.38%
- 3 stars1.73%
- 2 stars0.34%
TOP REVIEWS FROM STRATEGIC MANAGEMENT: BE COMPETITIVE
This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications
great course. easy to understand and emphasize on the importance of strategic management
Excellent course - I like the way the course is taught, combining lecture with real world examples.
Very good insights, very informative, excellent course well presented and relatively easy to understand. Thank you Sir =)
About the Strategising: Management for Global Competitive Advantage Specialization
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