Chevron Left
Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
1,799 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

Filter by:

426 - 434 of 434 Reviews for Think Outside the Inbox: Email Marketing

By JL M

•

Jun 18, 2023

It's a valid course, part of the Google Certification series. The one objection is that it requires students to import contacts to complete a test. That's a problem and a security concern over sharing that much personal data with Constant Contact about family, friends, co-workers, colleagues, and other professionals in order to complete the course and certification. There seems to be no workaround for this "Think Outside the Inbox". Perhaps Google and Coursera can find a way to confirm a working student's knowledge of sending mass emails. It's overstepping to require sharing contacts to complete an assignment. I'd love to earn the Google certification for work I've done for years already, but there has to be a better way.

By Cbreaton

•

Apr 4, 2024

place is essentially a scam. I feel like they charged me alot of money for nothing. Wouldn't refund me and is now forcing me to share personalized ID information instead of allowing me to skip giving this information. Its blocking me from my learning path. And offered no refund when their system charged me double the money . The information that was very terribly articulated. They offered discounts that weren't applied. I would suggest MASTER CLASS UDEMY OR ANY OTHER ONLINE PLATFORM. SCAM ALERT!

By Ratheesh K K

•

Sep 6, 2023

I paid for all 7 courses and you are requesting for payment for the 5th course. I am not able to access now. It is not fair and unfortunate. hope you will make a solution now.

By Audrey G

•

Sep 20, 2023

The tests have too many similar answers that could all be the correct one. They are the basic questions that should be obvious and yet multiple answers are correct.

By Habibur R

•

Oct 9, 2023

I didn't enjoy the course at all, especially the self assessments were very boring. Peer reviewed assignment would make this course more effective and fun.

By Sargam S

•

May 28, 2023

A very boring course with general info that is freely available on internet.

By hinzu

•

Dec 28, 2023

Pretty much on the surface overview. Worthless.

By Arhum Y

•

Oct 1, 2022

its quite tough

By david m

•

Oct 2, 2022

Trainer