Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
This course is part of the Entrepreneurship: Growing Your Business Specialization
Offered By


About this Course
Some experience with business development and innovation is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Skills you will gain
- Product/Market Fit
- Business Model
- Product Management
- business focus
- corporate innovation
Some experience with business development and innovation is helpful, but not required.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Focusing for Profitability and Growth
How do you focus your capabilities and organization to maximize profitability?
Reviews
- 5 stars74.79%
- 4 stars17.88%
- 3 stars4.87%
- 2 stars1.62%
- 1 star0.81%
TOP REVIEWS FROM INNOVATING WITH THE BUSINESS MODEL CANVAS
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
An out-of-the-box point of view about how businesses can participate in innovation and satisfy the entrepreneurial part of their resources.
Loved It. Able to use immediately. Week 1 was straight forward whilst Week 2 I found more challenging.
Great stuffs but it is too short. It would be great if Alex can provide more examples of some real live existing companies. Nevertheless, it is highly recommended
About the Entrepreneurship: Growing Your Business Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.