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Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania

4.7
stars
218 ratings

About the Course

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

Top reviews

AG

May 6, 2022

One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.

PN

Apr 18, 2024

Gets to the point with concrete real-world examples. Quizzes accurately reflect the coursework and successful completion of course demonstrates competency

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26 - 38 of 38 Reviews for AI Applications in Marketing and Finance

By Kishore K R

•

Feb 11, 2023

EXCELLENT PROGRAMME VERY WELL DESIGNED

By Andre G

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Mar 9, 2022

Interesting course! Play Hard, Go Pro!

By Kimberly E

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Jun 30, 2023

amazing course

By Rubens L d S

•

Jun 22, 2023

Good!

By 龚超

•

May 19, 2022

非常好用

By Ajita S

•

Jan 22, 2022

Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

By Dominica P

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Jun 10, 2022

Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.

By Peter J Q

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Mar 19, 2024

Interesting but sometimes assumes the audience has more finance experience then they may actually have.

By Kerri L

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Oct 9, 2023

Learned real-world application of AI/ML in Finance and the huge potential of more to come

By Habeeb A F

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Oct 5, 2023

Good introduction to how AI applications in Marketing & Finance.

By William S

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Jul 19, 2022

finance and fraud applications were most interesting

By Hicham Z

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Apr 26, 2024

very shallow

By Brooke E E

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Apr 11, 2024

Outdated, not worth it