About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 7 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 7 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Week
1
Week 1
2 hours to complete

Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy

2 hours to complete
5 videos (Total 68 min), 1 reading, 1 quiz
Week
2
Week 2
2 hours to complete

Module 2: Kahn Retailing Success Strategy

2 hours to complete
4 videos (Total 73 min), 1 reading, 1 quiz
Week
3
Week 3
2 hours to complete

Module 3: Importance of Customer Experience/Shopper-tainment

2 hours to complete
4 videos (Total 63 min), 1 reading, 1 quiz
Week
4
Week 4
2 hours to complete

Module 4: Changes in Branding: What Makes a Brand Great?

2 hours to complete
5 videos (Total 60 min), 1 reading, 1 quiz

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About the Omnichannel Retail Strategy Specialization

Omnichannel Retail Strategy

Frequently Asked Questions

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